As every student once in their life, it is your turn to find an internship. I know how hard it could be to find the “perfect” internship offer which match at the perfection with your expectations. Just be open-minded and look for what is behind the job title (which sounds sometimes not very attractive…).
Of course, you already saw so many offers related to the marketing area and you don’t really know what to think about it. It is certainly because this position brings together a lot of things and everything depends on the company in which you are applying. So, let’s take a look together at this job position.
What is Marketing?
Marketing is one of the most well-known role, however its definition can be the most complicated as its wide range of work scopes. We have researched and defined that "marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Marketing are involved in the most part of Business such as, researching, analyzing, creating product, identifying targeted customers, communicating with customers, etc... and this is to complicate the definition of Marketing as marketing is everywhere in businesses.
Types of Marketing
Let's look at what types of marketing in the business world.
According to the Association of National Advertisers (ANA), influencer marketing focuses on leveraging individuals who have influence over potential buyers and orienting marketing activities around these individuals to drive a brand message to the larger market.
In influencer marketing, rather than marketing directly to a large group of consumers, a brand inspires or compensates influencers (which can include celebrities, content creators, customer advocates, and employees) to get the word out on their behalf.
According to the Association of National Advertisers (ANA), relationship marketing refers to strategies and tactics for segmenting consumers to build loyalty.
Relationship marketing leverages database marketing, behavioral advertising and analytics to target consumers precisely and create loyalty programs.
Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message.
Nicknamed “viral” because the number of people exposed to a message mimics the process of passing a virus or disease from one person to another.
Green marketing refers to the development and marketing of products that are presumed to be environmentally safe (i.e., designed to minimize negative effects on the physical environment or to improve its quality).
This term may also be used to describe efforts to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns.
Keyword marketing involves placing a marketing message in front of users based on the specific keywords and phrases they are using to search.
A key advantage of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, keyword marketing results in the placement of an ad when certain keywords are entered.
Note that in SEO, this term refers to achieving top placement in the search results themselves.
Guerilla marketing describes an unconventional and creative marketing strategy intended to get maximum results from minimal resources.